When was the last time that you audited your website’s SEO?
Are you even doing it?
SEO audit plays a very important role in making your search engine plan works, and give you the result.
In this blog, we are going to help you understand how to do SEO Audit “Do SEO Audit In 9 Simple Steps.”
This blog is for someone,
- Who is learning SEO?
- Who is new is SEO?
- Who is stuck somewhere and is unable to generate results using Search Engines?
- Who is handling a team of SEO professionals and is trying to create a checklist of SEO Audit?
You can be any one of them or,
A blogger who is here to just ideate for the next blog that you want to write, Welcome. I will be happy if my blog helps you.
What is an SEO Audit?
SEO Audit is a process of evaluating the web pages based on search engines rankings parameters and find out the quality of the web pages and the gap that is there which digital marketing team needs to fix to rank the page in 1st page of search engines.
Only Google (Search Engine) evaluates a webpage on more than 200 parameters before ranking them on its search engine.
Why it is important to do SEO Audit?
To keep things competitive on Google’s Search Engine, google updates its ranking parameters at least once a 6 month. So, what works for your web page today may not work after 6 months time, so focus on doing things that are relevant and helps searchers with solutions that they are looking for.
How Often Should I Do SEO Audit?
Do a brief keyword performance analysis every month, and a complete SEO audit on every 6 months.
Comes the main question,
how to do SEO Audit?
We are going to tell you this in 9 simple steps;
1. Know yourself.
This is very much important before you do an SEO audit, audit yourself first. Most of the time we find that SEO professionals are naive. One of the biggest problems that they have is “They know that they don’t know, Yet they do nothing about the things that they don’t know”. Here is a free tip;
- Work on what you know, and be better on it.
- If you do not something, learn it first and then execute on a real project.
- Do not hesitate to take help on what you do not know.
Do not do average work on a project, play as per your strength.
2. Understand your business.
When I say understand your business I mean;
- Know your business goal.
- Talk to your marketing team and understand their short term and long term goals.
- Analyse the marketing goals and try to create a balance between traditional and digital marketing execution plan.
- Know your products and the problems they solve.
- Analyse the searches on google.
- Do competitive research, understand their business communication strategy.
Understanding your business helps you in doing SEO Audit.
3. Know your USPs.
Every product has a unique selling proposition, USP is something that makes a product different and acceptable in the target market. So,
- What’s your product’s USP?
- What’s that distinct product feature that you are going to communicate?
Knowing your product’s USP will make you able to create the right set of communication.
4. Do customer research.
You as a marketer, need to understand your customers and the way they behave, now for SEO point of view you need to do customer research to understand the following things;
- Who your buyers are: I mean, their age group, their gender, a location that they belong to, time at which they are very much active.
- What keywords are they using: Most of the time keywords being used say a lot about user behaviours, it can be;
- What content they connect more with, it can be, A blog, An Infographics, A video, A podcast, An image on the product with a description.
- How they behave during the sales funnel used by the existing websites?
- Are they sharing the contents on social media platforms?
5. What is the best way to communicate/connect with your target market?
Once you are done with complete consumer research;
- You must now be very much aware of the kind of content that your target market is actually interacting with.
- You must be aware of the content marketing strategy used by the competitors.
Now, when you know these two things you must be using them wisely and produce the content that they are actually interacting with.
6. Keyword – Research & Validate.
This is the most important aspect of SEO. Proper keyword research can help you understand;
- The trending keywords in your product category.
- Average monthly search for the keywords.
- The competition level for the keywords.
- Total sites targeting the keywords.
- Content marketing strategy for the keywords.
You need to understand the nuances of these things to make sure that the keywords that you are planning to use are going for you or not. As an SEO professional always validate the keywords with the marketing team or the business head. Never start using a keyword without prior confirmation of the stakeholders.
7. Do a thorough on-page and off-page audit.
This is something you can not ignore at any cost if you want to rank your web pages and have them on page 1. So, spend your time on it. SEO works on these things.
On-Page SEO: It’s all about your webpage, and includes
- Relevant content.
- Keyword optimization.
- Title Tags.
- Headings (H1, H2, H3).
- URL Structure.
- Image optimization.
- Internal Linking.
Off-Page SEO: It’s about creating authority for your webpage, and includes
- Social media linking.
- Guest posts.
- Outbound links.
- Content creations (Relevant + Desirable)
8. Understand this “Browser => Traffic => Customer” journey.
One of the most important thing that you as an SEO professional need to know is how your visitors react on the internet. You need to understand the pattern, by a pattern I mean
- What keywords they are using?
- What content they are interacting with?
- What entices them to view your offering?
- What are they sharing?
- How much time are they taking to accept your offering?
- If they are leaving your sales to funnel, then at what point?
You need to track your visitors and keep giving them what they need. Keep your content relevant during the sales funnel journey.
9. Be available for google, to be crawled, indexed.
Make sure that your web page is accessible to the search engines for crawling and indexing purpose.