One of my friend in the classroom said “ Products are tangibles, but values (That a product offers) are not”
A bunch of us said WOW, What a line – What a line.
A bunch of us giggled…
A bunch of us laughed…
Bottom line is his line created engagement.
Every guy in the class got engaged in what he had said.
10 Years down the line I still remember it.
Is not that amazing?
That’s the power of words,
A well-curated communication leaves a life long memory.
Now you will be like – Why I am telling this story?
How dos this story help you?
So, let me create the context.
If you are a company selling any product or service, you got to do marketing.
You got to market your offering, you do it to:
- Build an identity for your product, services or your company.
- Create awareness (Availability – Features – Promotions).
- Generate curiosity about your product/service.
- Help sales activity.
- Help boost revenue.
- Re-launch or Re-brand your product, services or company.
You can have any other purpose, a purpose that connects you to your target audience.
And, believe me – All of that can be achieved.
Now the question comes, How?
Answer: By Connecting to your target audience.
Here comes the billion $ question,
What’s the right way to connect with your target audience?
Answer: Use Content Marketing.
Now, you will be like – – –
“Hey, everyone says that and I am doing it also – But I am unable to do it, my content marketing is not working”
You are not alone.
Many business owners are failing in it.
But, you do not worry.
I got a solution for you.
Do you want to know why your content marketing effort fails?
Let me tell you…
Words that you choose in your content marketing efforts are not working you.
You are not using words;
- That connects with your target audience.
- That inspires them.
- That gives them hope that your product/service will better their situation.
- That your product is not just better than others, but it works as well.
- That you are not making a false promise like others did.
Content marketing is nothing – I repeat nothing without words.
Does not matter how you use them;
- Maybe in a blog.
- Maybe in a video.
- Maybe in a podcast.
- Maybe in an image.
- Maybe in infographics.
- Maybe in a comment.
So, what do you do now?
How to use words in the content that works for you?
You thinking this – Right.
What if I tell you this?
You, take care of your core business area and leave content marketing to us.
We will help you write copy that works for you.
A copy that converts.
A copy that uses smart words – Words that;
- Inspires people to take action.
- Creates engagement.
- That helps you achieve your goal.
If you are reading this line then you know that we can do it for you.
You know that our words work.
Our blog connects.
Because it’s not easy to hook someone to the end of a blog.
Stop worrying about “Why your content marketing effort fails?”
We will make it work.